What Is Internet Marketing

What Is Internet Marketing All About?

What is internet marketing all about & how can you master it to make loads of money online?

With the right internet marketing strategies you can leverage the power of the millions of worldwide internet users to profit from.

But before we get into the nitty gritty of internet marketing strategies, let’s define what is internet marketing.

  • Internet marketing, also known as online marketing, is the process of promoting a business brand, products or services on the Internet to generate sales or to raise interest & awareness in a product or service.
  • IM (Internet Marketing) also includes using resources such as email marketing, social media marketing, electronic customer relationship management as well as any promotional activities that are performed online.
  • For IM to be effective it should combine the technical & creative aspects of the World Wide Web such as Search Engine Optimization (SEO), advertising (including PPC), website design & development and more.

Internet Marketing Strategies

With effective internet marketing strategies you can grab yourself a decent slice of the tens of billions of dollars that are spent every single year by internet users.

The objectives for internet marketing strategies that are sure to deliver targeted traffic will include the following;

4 Key Objectives For An Effective Internet Marketing Strategy

  1. Search Engine Optimisation – it’s important for your website, or online presence, to be designed so that is favourable to search engines so that searches relevant to your products or services are reflected on the 1st page of the SERPS (Search Engine Results Pages)
  2. Targeted Messaging –  must be able to deliver defined & focused communication to customers, publishers, writers & advertisers
  3. Build Online Communities – by creating communities of people interested in your products or services, over the various web platforms, you created a regular & highly targetted market.
  4. Spread the Word –  be active on online forums & get like minded forum participants to spread the word & promote your website
  5. Social Media – develop a solid social media marketing plan that could drive masses of highly targetted visitors to your site
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